INDOFOOD
INDOFOOD
INDOFOOD

A concept redesign of the Indonesian Food & Beverage Company, PT Indofood Sukses Makmur.

A concept redesign of the Indonesian Food & Beverage Company, PT Indofood Sukses Makmur.

A concept redesign of the Indonesian Food & Beverage Company, PT Indofood Sukses Makmur.

Indofood is a food & beverage company with operations in all stages of food manufacturing: from production and processing to distributing consumer products to the market.

Indofood is a food & beverage company with operations in all stages of food manufacturing: from production and processing to distributing consumer products to the market.

Indofood is a food & beverage company with operations in all stages of food manufacturing: from production and processing to distributing consumer products to the market.

Some of their most iconic products include: Indomie, Pop Mie, Supermi, Qtela, Chitato,Indomilk, Segitiga Biru and Bimoli. They also own the distribution convenience store chain Indomaret.

Some of their most iconic products include: Indomie, Pop Mie, Supermi, Qtela, Chitato,Indomilk, Segitiga Biru and Bimoli. They also own the distribution convenience store chain Indomaret.

Some of their most iconic products include: Indomie, Pop Mie, Supermi, Qtela, Chitato,Indomilk, Segitiga Biru and Bimoli. They also own the distribution convenience store chain Indomaret.

Being Indonesian household name brand for several decades, this rebrand attempts to give Indofood a fresh look whilst still maintaining its core values.

Being Indonesian household name brand for several decades, this rebrand attempts to give Indofood a fresh look whilst still maintaining its core values.

Being Indonesian household name brand for several decades, this rebrand attempts to give Indofood a fresh look whilst still maintaining its core values.

Taking inspiration from Indonesian spices and how they play a huge role in Indonesian cuisine. This identity takes some of the most commonly used spices, trying to emphasise their shape and texture.

Taking inspiration from Indonesian spices and how they play a huge role in Indonesian cuisine. This identity takes some of the most commonly used spices, trying to emphasise their shape and texture.

Taking inspiration from Indonesian spices and how they play a huge role in Indonesian cuisine. This identity takes some of the most commonly used spices, trying to emphasise their shape and texture.

Just as how spices have become so ingrained within Indonesian cuisine, Indofood has also become a household name; Indomie being a prime example.

Just as how spices have become so ingrained within Indonesian cuisine, Indofood has also become a household name; Indomie being a prime example.

Just as how spices have become so ingrained within Indonesian cuisine, Indofood has also become a household name; Indomie being a prime example.

This identity not only reflects how much of a staple the company’s products have become, but also how their products truly reflect the Indonesian community.

This identity not only reflects how much of a staple the company’s products have become, but also how their products truly reflect the Indonesian community.

This identity not only reflects how much of a staple the company’s products have become, but also how their products truly reflect the Indonesian community.